The Evolution of Loyalty Platforms: Expanding Customer Experience and Journey

Date:

July 18, 2024

Topics

#ecommerce #Shopify #Memberships #Loyalty #Inveterate

Marc and Marcie will discuss the challenges facing loyalty programs and introduce Inveterate, a game-changing solution. Instead of focusing on points, Inveterate emphasizes meaningful benefits and personalized experiences to boost customer retention and business success.

Our guests will cover the importance of understanding customer behavior, offering tailored experiences, and evolving loyalty programs for long-term success. They’ll also share insights into Inveterate’s collaborative and transparent company culture.

Get ready to learn how your e-commerce business can thrive in this new era of customer loyalty. Let's dive in!

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Host:

Marc Adelman

About

Marc Adelman

Marc has been in ecommerce for 21+ years, working both brand side and at vendors. Marc’s unique perspective comes from working with hundreds of brands from start-ups to global household names and is now the Ecommerce Managing Director at GM2.

About

GM2Dev

Founded 15 years ago, GM2 is an Ecommerce Growth Agency that has worked with both startups and global household brands. GM2 has launched over 300+ sites and helps its clients grow through a balanced approach of strategy and execution.

Guest:

Marcie Smith

About

Marcie Smith

Marcie is a seasoned Customer Experience strategist dedicated to enhancing customer loyalty. Her journey began with a part-time summer job selling affinity credit cards in college, where she discovered the impact of cultivating strong customer relationships. Recognized as a Fortune Top Service Leader, Marcie has spearheaded initiatives across various industries, consistently advocating that investing in existing customers is more valuable than repeatedly seeking new ones. Her expertise lies in helping brands create meaningful customer experiences that drive business growth.

About

Inveterate

Inveterate is enabling Shopify merchants to deploy modern loyalty programs on their storefronts. Offer benefits like exclusive discounts, member-only pricing, store credit back, and special access, all automated. It's a powerful way to foster loyalty and keep your best customers shopping on your website.

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