Unlocking the SEO Black Box

Date:

July 18, 2024

Topics

#ecommerce #SEO #shopify #shopifyapps #entrepreneurship #SAAS

Welcome to another insightful episode of GM2’s Ecommerce Collective Podcast! In this episode, we’re diving deep into the world of SEO with none other than Alexander Lazoff, the dynamic CEO of Booster SEO and one of the visionary minds behind the partner world at Yotpo. Join our host, Marc Adelman, as he chats with Alex about the evolving landscape of SEO, the crucial role of technical SEO in modern Ecommerce, and the common misconceptions businesses face. From practical solutions to philosophical insights, Alex provides a treasure trove of knowledge for anyone looking to elevate their Ecommerce SEO game. Whether you’re a seasoned professional or just starting out, this episode is packed with valuable advice and forward-thinking perspectives. So tune in, get ready to take notes, and let’s unlock the secrets of SEO excellence.

Host:

Marc Adelman

About

Marc Adelman

Marc has been in ecommerce for 21+ years, working both brand side and at vendors. Marc’s unique perspective comes from working with hundreds of brands from start-ups to global household names and is now the Ecommerce Managing Director at GM2.

About

GM2Dev

Founded 15 years ago, GM2 is an Ecommerce Growth Agency that has worked with both startups and global household brands. GM2 has launched over 300+ sites and helps its clients grow through a balanced approach of strategy and execution.

Guest:

Alexander Lazoff

About

Alexander Lazoff

Alex Lazoff is a GTM and Partnerships professional who has spent over a decade in the Shopify ecosystem. He currently runs Booster SEO, the #1 most rated SEO app on the Shopify marketplace, and provides advisory services for fast-growing tech companies looking for accelerated growth.

About

Booster SEO

Booster SEO is the all-in-one platform built to help put your technical SEO needs on autopilot for Shopify stores. As the longest standing SEO app with over 7k reviews, Booster SEO has perfected the playbook to provide brands with unprecedented SEO power

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