Visually.io - The “Always Be Learning” Platform

Date:

June 26, 2024

Topics

#Ecommerce #Shopify #abtesting #segmentation #nocode #saas #CRO #startup #entrepreneurship

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Welcome to another episode of the Ecommerce Collective Podcast! Today, we're diving deep into the world of Conversion Rate Optimization (CRO) with CEO of Visually.io Anya Geimanson. Ever wondered why so many of your CRO tests result in failure? Anya sheds light on the misconception that a failed test means a faulty core hypothesis. In fact, failure is an invaluable step towards success and a deeper understanding of user behavior. Join us as we uncover the truth about CRO, the importance of learning from failed tests, and why winning isn’t always the ultimate goal. Get ready to rethink your approach to CRO and discover how to harness failures to create powerful, user-centric strategies!

Host:

Marc Adelman

About

Marc Adelman

Marc has been in ecommerce for 21+ years, working both brand side and at vendors. Marc’s unique perspective comes from working with hundreds of brands from start-ups to global household names and is now the Ecommerce Managing Director at GM2.

About

GM2Dev

Founded 15 years ago, GM2 is an Ecommerce Growth Agency that has worked with both startups and global household brands. GM2 has launched over 300+ sites and helps its clients grow through a balanced approach of strategy and execution.

Guest:

Anya Geimanson

About

Anya Geimanson

Anya has been in eCommerce for 15 years, most of which on the DTC side, where she scaled brands from 6 to 9 figures. Nowadays, Anya is the Co-founder and CEO of Visually.io, the next-gen optimization and personalization platform for Shopify.

About

Visually

Visually is the next generation Personalization & Optimization platform, allowing merchants and agencies to take full control over on-site experiences with No-Code thanks to an AI-fueled Visual Editor.

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